Investing in
adtech and data-driven
online technologies

We are passionate about adtech, hands-on founders, with an AI-focused mindset. We back early technologies and use the MMG ecosystem to accelerate adoption and measurable growth.

Short time to market

Build and ship quickly with clear KPIs. We look for agile and lean teams that can deliver an MVP and early revenue within months.

Adtech focus

Programmatic, CTV, mobile, audio, user acquisition, and data-driven tools that improve performance with measurable outcomes.

Synergy with MMG activity

Option to tap the MMG ecosystem for pilots, data, or distribution when useful. No requirement to build jointly. Fit to real operating needs.

Focus areas

Programmatic

Automated buying that optimizes bids, pacing, and targeting across exchanges, with deal IDs, supply-path efficiency, and brand safety controls.

Mobile

In app monetization and SDK integrations for iOS and Android, prioritizing latency, viewability, privacy compliance, and accurate incrementality.

Audio

Digital audio and podcast monetization with precise targeting, frequency control, and brand suitability across streaming, live, and on-demand.

User Acquisition

Performance campaigns that align creative, targeting, and measurement to drive efficient installs and high-quality cohorts with strong LTV.

Video

High-impact formats with viewability, VTR, and attention metrics, supported by verification, MRC standards, and cross-screen optimization.

CTV

Connected TV distribution and monetization with household targeting, server-side ad insertion, fraud controls, and direct-to-publisher pipes.

AI

Machine learning that boosts targeting accuracy, automation, and forecasting while maintaining clear guardrails, transparency, and control.

Big Data

Pipelines and models that unify signals for faster decisions, better predictions, and actionable insights with governance and quality checks.

More than capital. Execution.

We bring nearly two decades of operating experience in digital technology, marketing, and growth.

As part of Mars Media Group, founded in 2005, we provide access to infrastructure, distribution channels, and a network built across continents. We serve as an accelerator to the adtech ecosystem. We pair investment with hands-on support, a team of multi-disciplinary advisors, quick pilots, and real distribution so teams ship faster and learn faster.